Become an
Executive Athlete
Apply for the 12‑month Executive Athlete programme for male founders & senior leaders who already train, but aren’t seeing it in the mirror anymore.
You’re not applying for another 6‑week challenge.
The Executive Athlete Intensive is a 12‑month, online, data‑driven, body transformation built around your unique physiology, schedule, travel, and workload.
Answer a few quick questions so I can see if it’s a genuine fit.
If it is, we’ll book a 30‑minute Executive Strategy Call to map your next 6 months. If it’s not, I’ll tell you honestly and point you in the right direction.
This is for you if:
You’re a founder, partner, or senior leader who trains or used to.
You’re “soft around the middle” compared to where you were, and it’s starting to grate on you.
You’re willing to commit to a system that actually fits your travel, work, and life.
This is not for you if:
You’re looking for a 6‑week quick fix or a detox.
You want someone to count your reps in a gym a few times a week.
You’re not prepared to invest seriously in solving this once, properly.
Testimonials
"It has been a life-changing experience. James uniquely understands his clients' aptitude for training and their lives outside the gym"
— Alan, Legal Director
"The results were phenomenal - I managed to drop 9kgs of weight, having halved my body fat percentage at the same time. My lifestyle has entirely changed for the better."
— Tom, Managing Partner